How Mobile Calendar Marketing Can Help Your Brand Reach Customers

In today's digital age, it can be challenging for brands to reach their target audience and stand out from the competition. With the rise of mobile devices, one effective way to do so is through mobile calendar marketing. This innovative approach allows businesses to send targeted notifications directly to customers' phone calendars, increasing brand visibility and customer engagement.

One notable example of mobile calendar marketing in action is the New York Times' 2018 election calendar. Launched as a pilot project, the calendar notified subscribers of upcoming elections, political events, and other timely news. The response was overwhelmingly positive, with over 80,000 subscribers signing up for the service. This success demonstrates the potential of mobile calendar marketing to drive customer engagement and retention.

But the New York Times' calendar is not just about politics. In 2017, they also launched a 'Space Calendar' aimed at space enthusiasts. This subscription-based service sends notifications of upcoming celestial events, rocket launches, and planned maneuvers. The calendar has become a valuable resource for astronomy aficionados, providing timely reminders and updates on the latest developments in the field.

So, how does mobile calendar marketing work? Essentially, it involves creating a branded calendar that subscribers can add to their phone's calendar app. This allows businesses to send targeted notifications at specific times, such as reminders of upcoming events or promotions. The key is to create content that resonates with your target audience and provides value beyond simply promoting your brand.

The benefits of mobile calendar marketing are numerous. For one, it offers a cost-effective way to reach customers without relying on traditional advertising methods. Additionally, mobile calendars provide direct access to customers, allowing businesses to build relationships and loyalty through targeted notifications.

In the USA, media outlets and brands have recognized the potential of mobile calendar marketing as a way to break into users' everyday routines. While some may see this approach as innovative, others may view it as an opportunity to connect with customers on a deeper level.

To get started with mobile calendar marketing, businesses can create their own branded calendars using various tools and platforms. They can then promote these calendars through social media, email campaigns, or other channels.

In conclusion, mobile calendar marketing is a powerful tool for brands looking to increase customer engagement and retention. By creating targeted notifications that provide value to customers, businesses can build relationships and loyalty while standing out from the competition. Whether it's promoting an upcoming event or simply staying top of mind, mobile calendars offer a unique opportunity to reach customers in a meaningful way.

2018 election calendar nytimes